Thursday, September 24, 2009

Starbucks Card iPhone App


Starbucks Coffee has worked with Apple Computer in the past; they've had their own music store portal on iTunes, distributed iTunes gift cards in their cafes, and worked through AT&T to provide free WiFi to Apple iPhone users. Now, Starbucks is taking a new futuristic step forward with their very own iPhone App.

This Starbucks App isn't just a small collection of Starbucks facts thrown together with an electronic interface, it's more than that. It can function as a portable Starbucks Card. Using the App's feature, you can actually display a bar-code on the iPhone's screen which a Barista can then scan and charge just like any other barcoded product.

You can check it our for yourself here:


While it only works at select stores, serious props to Starbucks for being one of the first retailers to experiment with this new concept. As a bit of a technology junkie myself, I can see an interesting future for ideas like this. Perhaps one day through Bluetooth (which is built into every iPhone) one can simply walk to the register, place their order, have the charge wirelessly applied to their online Starbucks Card and leave.

Sound's far fetched, but only a few years ago a phone without buttons was equally unrealistic, and yet here we are.

No comments: